Chelsea Almario · Real Estate Advisor

Seller Playbook

Your San Diego Home Seller Agent.Pre-List To Close, The Right Way.

Pre-list strategy, editorial marketing, and a pricing call that respects what your home is actually worth — not the algorithm's guess.

The process

Six steps from listing to close.

01

Pre-list walkthrough

We walk the home together. Chelsea identifies the repairs that lift comps and the ones you should skip.

02

Pricing strategy

Pulled from the last 90 days of comparable closings, adjusted for season, inventory, and the specific street.

03

Staging & photography

Coldwell Banker West staging partners. Editorial photography, drone, and video walkthrough — not stock real estate visuals.

04

Marketing & launch

MLS, Coldwell Banker International network, Zillow Showcase, targeted neighborhood and community marketing.

05

Negotiation & escrow

Offer review, counter strategy, contingency removal, inspection negotiation, and escrow coordination.

06

Close & post-close

Final walk-through, key transfer, and the next-property conversation if you are stepping into another home.

Seller FAQ

Common questions.

Standard total transaction costs in San Diego run roughly 7–8% of sale price — typically 5–6% in combined buyer and seller agent commissions, plus 1–2% in title, escrow, transfer tax, and closing fees. On a $1.1M Metro San Diego home, expect $77,000–$88,000 in total transaction costs. Chelsea walks every seller through their specific net at the listing consultation.

Take the next step

Curious what your home is worth?

Start with a 5-minute home valuation. Three comparable closings, an honest range, and an offer to schedule a walk-through if you want one.

Book a consultation